Business people and actors most often use the services of headshot photographers. However, professional headshots play an essential role in any profession, helping people stand out from the crowd.
Quality, well-designed photography helps your audience easily remember you visually. With the right marketing approach, your picture will work for you by becoming a part of your personal brand.
Here are the 7 best places where you can make the most of your headshot:
Social media has become an important place to connect with people in today’s world. When meeting a new person, people tend to look for their social media page and information about them, including their photo.
You can use your headshot as a profile picture on social media used for work, such as LinkedIn.
You don’t have to use your professional headshot for personal social media accounts — phone selfies are also acceptable. However, even your personal social media profiles should look appropriate in case a potential employer or a client sees them.
Whether you’re a senior executive or an aspiring performer, you should put your headshot on your website.
At a minimum, we recommend that you upload your photo to your company’s “Our Team” page or use it in the “About Me” section of your online portfolio.
If you are self-employed or it is important for your work that your face is recognized, place your photo on your website home page.
Professional conferences are an excellent opportunity to showcase your headshot.
Put your headshot on the title slide of your presentation so people can get a great first impression of who’s speaking in front of them. It will also give a chance to attendees to find and connect with you on social media.
Conference organizers may also want your shot to be placed in promotional material or on the agenda, so having a headshot in advance will make it easier to be prepared.
Making a name for yourself as a professional can be difficult, especially if you work in a highly competitive industry. Think about how you can use your headshot when promoting your brand to the public.
If you’re sending out a press release or an article to the media, attach your headshot to an email in case they want to add an image to your publication. If you’re going to print promotional materials, you can also include your shot in the design.
As an expert in your field, journalists may want to talk to you from time to time. This can be an excellent opportunity to discuss what you are passionate about and promote yourself at the same time.
Take advantage of the free publicity and feel free to share your headshot with media personnel. They sure will find a way to use it along with your interview when publishing your story.
Stand out in your email correspondence by including your headshot in your email signature. Adding a well-lit, focused photo can add personality and memorability to your signature.
Whether your business is geared toward private clients or large companies, using your photo in your email signature is a great way to build your reputation and establish a positive rapport in ongoing relationships. Contrary to popular belief, you can use your headshot in your email signature to show people who they work with and build trust.
Headshots can be used for any guest appearance in your industry, in your weekly newsletter, on your YouTube channel, in your messenger profile, on the cover of your podcast, and even on the cover of your book!
The possibilities for placing your headshot are endless, which means the number of great first impressions you’ll make on potential clients are too.
We hope you now know that a good headshot is crucial no matter where you place it! We understand that professional headshots are an investment for most people, so we want to help you take full advantage of your new headshots.
Professional headshots are useful for any professional or entrepreneur, and we can’t wait to help you shine on your shots.
If you’re ready to get to work on your future headshots, we’re ready to get to work, too. Go to the Alex Headshots home page and click on “Schedule Session” and let’s get your photo shoot started!
Alex Headshots is a photo studio in Burke, VA owned by Alex Bogachev. He is a professional Headshot Photographer and Retoucher specializing in portraits for LinkedIn profiles, corporate websites, business cards, etc.
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